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Jamie’s anti-junk food campaign is working

When a talented TV chef uses his fame to advocate balanced, healthy eating, things start to change. In short, Jamie Oliver has started a healthy eating revolution! Thanks to his campaigns including Food Revolution Day, his website and book Everyday Super Food, Britain’s most famous chef is gradually changing the way people think about the food they eat and getting them back to homemade dishes based on simple ingredients that the whole family can enjoy together.

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Healthy eating from an early age

What has Jamie been campaigning for over the past 10 years? For children to learn about healthy eating and to have fun cooking delicious, balanced food with their families and for schools to provide meals that are adapted to their needs. Alongside Cherie Blair, the wife of former British Prime Minister Tony Blair, Jamie openly criticised the quality of food served in British school canteens on his TV show Jamie’s School Dinners a reality show that revealed the shockingly unhealthy meals served to children in a south London school.

Food Revolution Day: a call to families to get cooking together

Launched by the Jamie Oliver Food Foundation in Britain and the US, and by the Good Foundation in Australia, Food Revolution Day calls on children and parents to learn to have fun cooking together using healthy ingredients. Jamie says: “My wish is to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.” Food Revolution Day is about celebrating good, fresh, real food cooked from scratch and to encourage people from all over the world to learn and share their knowledge with each other about food, where it comes from and how to cook it.

Cooking made easier with the Jamie Oliver by Tefal range

Jamie’s partnership with Tefal can help take these cooking skills even further the range of quality non-stick pans makes it easy for anyone to cook up amazing, healthy food in their own kitchen.

Want to know more? Find out how to get involved with Food Revolution Day, check out the Jamie Oliver by Tefal range and head over to the Jamie Oliver website for recipes, inspiration, nutrition advice and more.